The Kennedys were the 'average' American family, albeit their celebrity status. Younger citizens, especially those with young families could connect with JFK and Jackie because of their youth and their growing children. They reflected the more youthful, athletic side of America, a great contrast to the former President Eisenhower.John Kennedy participated in sports like sailing and swimming. He also played football. Kennedy was portrayed as an active, engaged president who took interest in normal American activities.
Jackie Kennedy also was known as the "Minister of Culture", because she excelled in planning social events, like many other mothers did along with raising their children.The Kennedys reflected the materialistic side of society as well. JFK won the T.V. debates against Nixon during the Election of 1960 because of his looks. Jackie was favorably looked upon because of her beauty, fashion, and foriegn connections. JFK and Jackie were popular largely based on their family background and looks, not on their ideas for America or what needed to be done.
Click here to watch a video of the Election of 1960 TV debates.
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